I was tasked with redesigning the landing page for a company specializing in loans, which mainly receives traffic through paid advertising channels (SEM and Facebook CPC). The main objectives of the project were to increase the CTR, encourage more logged-in users to start the conversion funnel, identify areas for improvement, and create a modern, visually appealing design that focuses on conversion.
To begin, I conducted a heuristic analysis of the existing mobile landing page, identifying any usability issues and areas for enhancement. Based on the analysis and the client's data insights, I designed a high-fidelity prototype for an alternative landing page, justifying the design choices made throughout the process.
Additionally, I created a UI Kit to be used for the prototype, ensuring a consistent visual language and facilitating future design updates.
By incorporating user-centered design principles and focusing on a modern, visually appealing design, the redesigned landing page aimed to optimize conversion rates and create a more engaging user experience
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